Tuesday, October 9, 2012

Alphabets and Grammar, then and now

What I found most interesting and inspiring about this week’s reading was how the evolution of the alphabet, and grammar for that matter, was directly related to communication’s ability to be written and understood more efficiently.

An alphabet’s advantage over prehistoric forms of written language (simple pictures) stems from its evolving structure and design. Even early forms of the alphabet, such as the Phoenician and Semitic alphabets, were specifically designed with a consistent structure of not only the individual symbols but also the possible combinations of these symbols to form specific words. This advancement from the earlier phonograms, basically pictures on stone walls and tablets, was simpler because of its structure and therefore was easier to learn. Phonograms could be drawn in different styles and those styles could be interpreted differently by various people, which made it difficult to learn.

The alphabet’s advancing design, contributed to by the Greeks and Romans included vowels, capital letters and ease of writing. Vowels allowed humans a more sophisticated interpretation of written language by adding a crucial element in how words sound. Capital letters evolved the structure of a written sentence. With this advanced structure, and writing implements, written communication was now faster and more portable than the early chisels and stone forms of the petroglyph era.

This evolution led me to think of advancements in the written communication in my lifetime. Since I’m 33 years old, email and text messaging have become popular within my adulthood and the alphabet has evolved yet again to accommodate these light-speed formats of written communication. Texting and emails have popularized SMS and emoticons. SMS or short message service is the acronyms we all know that make our messages faster to type but get the message across (e.g. lol, btw, ttyl). Emoticons are the emotions we express in written messages using various punctuation marks that can be deciphered, with a little imagination, as facial expressions (e.g. happy :), sad :(, sad with a tear :’(). Damn, my actual punctuation marks have distorted my example emoticons. In any case, these relatively new additions to written communication have been invented to speed up writing and reading, a lot like the addition of vowels and capital letters were during the ancient Greek and Roman times.  


In his paper, “A Critical Review of Information Visualizations for Natural Language,” Christopher Collins explains that humans are visual communicators primarily due to our advanced sight capabilities. Collins notes that throughout history, since the first known attempts at visual communication of cave drawings in Lascaux caves in France, information visualizations have evolved by “increasing the efficiency of information delivery, and reducing interpretation errors.” It’s this last bit that intrigues me because I often misinterpret an emoticon, as my girlfriend tells me. Sometimes I use the smiley face to indicate sarcasm, and sometimes I use it to show happiness.  Therefore, I’m not so sure that emoticons and SMS has truly helped humans communicate better. By monitoring subject’s texting habits and evaluates their writing skills through grammatical tests Solomon Ali Dansieh, in his paper “SMS Texting and Its Potential Impacts on Students’ Written Communication Skills,” found that on average his subject’s grammatical skills did not meet the standards set by his affiliated institution, Wa Polytechnic, when engaging in regular SMS practice through text messaging. Dansieh goes to offer several potential reasons for this correlation, like lack of saturation of SMS in the culture, not to mention there is a wide breadth of research on this phenomenon that I cannot cover here. But it begs the question, is written communication continuing to evolve in order to increase its efficiency as it's originators intended?

Works Cited:

Monday, October 1, 2012

Initial Image Inspection


As the title of my blog is meant to express, my initial thought upon finding this course in the catalog was I had no awareness of graphic design really having much of a history. I guess I just sort of thought that it was a modern invention—assuming that graphic design consisted of mostly digitally generated advertisements. You can imagine my shock when I picked up the text book and realized my ignorance on the subject.

The preface for this edition explained when it comes to the term graphic design, I wasn’t too far off. Apparently it was coined in 1922 and was not even popular until the 1950’s. Reading on I find that prior to this era, graphic designers were know as commercial artists which again makes me think of advertisements. Then in the original preface Meggs summed it up nicely, “activities as an individual who brought who brought structural order to and more visual form to printed communications.” He goes on to mention a few examples from history and it clicks, graphic design has been around as long as humans have been communicating.

Flipping through the images this concept of communication was evident. Before alphabets, people would draw pictures of cave walls or on a pyramid. Then I realized my assumption of digital images wasn’t completely incorrect either. Technology played a huge part in the development of communication and therefore graphic design. Once paper and ink were invented, people could communicate through design more easily. Then movable type and the printing press advanced graphic design even further, as the drawing on page 151 shows. I was reminded of a documentary about typography I watched a couple years back, “Helvetica,” where they explore the subtleties of designing what we know call fonts. I flipped on and saw more of what I imagined graphic design to be, but older. The use of startling or seductive imagery, along with stylized, complimentary typeface used to convince someone of something—Propaganda. Colorful military and political posters telling you who to vote for or that the third reich is coming. Then I get to the good stuff, rock and roll concerts! Even as I reach the end and finally see digitally rendered design, it’s still all about communication. Whether an artist is causing a few abstract thoughts or an ad pries a little money from your pocket—graphic design turns out to be much more than I though it was.